Inputs
Paid Ads
Monthly Ad Spend ($)
Monthly Sales (current $)
Email
Monthly Email Spend ($)
Monthly Email Revenue (current $)
Conversion (no AF)
as decimal (e.g. 0.04)
Conversion (with AF)
as decimal (e.g. 0.05)
Fees
AF Monthly Fee ($)
How it works
Monthly Ad Spend
Spend
$10,000
Current Sales (no AF)
$23,000
ROAS: 2.30
With AF (+30% ROAS)
$32,200
ROAS: 3.22
Email
Spend
$1,000
Current Revenue (no AF)
$3,000
Conv: 4.0%
With AF
$3,750
Conv: 5.0%
Incremental from Ads
$9,200
Incremental from Email
$750
Total New Revenue
$9,950
AF Monthly Fee
$500
ROI Multiple
19.9x